article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What’s more, display campaigns have very low CTR (only 0.17%). The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What’s more, display campaigns have very low CTR (only 0.17%). The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . New backlinks. Adam Honig.