Blogging Benchmaks: In Search of the Missing Metrics
B2B Marketing Savvy
JULY 30, 2009
This blog has a CTR (Click Thru Rate) similar to tech trade banner advertising. Acronyms: B2B Marketing Is All About Acronyms So We Made Up Our Own… SWAG (Some Wild Ass Guess)… KISS (Keep It Simple Stupid)… SWOT (Strengths/Weaknesses/Opportunities/Threats)… .
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