Remove CTR Remove Multivariate analysis Remove Opinions Remove Traffic
article thumbnail

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can run multiple A/B tests to see which version gets the highest CTR. You can test how well that traffic converts on that page. Have a landing page ?

article thumbnail

How to Treat Qualitative Data & Quantitative Data for Winning A/B Tests?

Convert

Examples of quantitative data analysis could be: Measuring traffic to a page That traffic’s bounce rate The CTR Subscriber rate Sales rate Average sale value. That’s where qualitative data analysis comes in. If all we looked at was the qualitative data, then we would just think it’s a low CTR.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” HiPPO = Highest Paid Person with an Opinion]. Good Read: The Complete Guide to Multivariate Testing in 2022. How Deborah O’ Malley Helped Increase the CTR.

article thumbnail

42 Conversion Rate Optimization and A/B Testing Stats For 2021

Convert

Some websites saw a burst in traffic from visitors at home, while other industries completely shut down. Of the top 10,000 largest sites in the world (based on traffic volume), 48.4% So these are the top traffic sites in the entire world. We’ve curated, vetted, and organized the most up-to-date A/B testing stats below.