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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. With that let’s get started!

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising is a tactic used in account-based marketing. How to Find a Better Marketing Automation Solution Stop dreading your software. Ad impressions are a performance metric used in advertising.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. In this guide, I’ll cover everything you need to know to maximize your investment into LinkedIn Ads campaigns.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?