CTR Eloqua Google Lead Capture 
SnapApp
APRIL 4, 2018
It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. .
Vidyard
FEBRUARY 16, 2017
Identify if it has built in optimization features such as A/B split testing , CTR reporting, and insights on actual audience engagement that will help you understand what’s driving conversions or where viewers are dropping off. Lead Capture : are there opportunities to generate leads from within your videos and are they easy to set up?
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