Remove CTR Remove Education Remove Industry CMS Remove SERP
article thumbnail

Should You Test That? When to Engage in SEO Split Tests

Moz

Inherently, using your projection as your main indicator of failure or success is dangerous, because a projection is just an educated guess and not necessarily what reality reflects. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Your desire should be “does not break anything.”.

SEO 64
article thumbnail

Should You Test That? When to Engage in SEO Split Tests

Moz

Inherently, using your projection as your main indicator of failure or success is dangerous, because a projection is just an educated guess and not necessarily what reality reflects. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Your desire should be “does not break anything.”.

SEO 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

MQLs require more education and follow-up to be converted to an SQL. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. CTR, Unique CTOR, Forwards/Shares and links clicked on.

article thumbnail

Top B2B SEO Ranking Factors for 2024

Learn from the Pros

Everyone Wants to Be at the Top of Google Search Results Nearly 90% of B2B buyers will utilize a search engine at some point during their buying journey. However, high visibility in search engine results pages (SERPs) isn’t just a matter of luck; it’s the outcome of strategic focus and effort.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

article thumbnail

48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content Management System (CMS) Tools. Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Analytics Tools.