Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
Inherently, using your projection as your main indicator of failure or success is dangerous, because a projection is just an educated guess and not necessarily what reality reflects. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Your desire should be “does not break anything.”.
Let's personalize your content