CTR Doubleclick Leads Storytelling 
Content Standard
MAY 22, 2016
TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Content marketers just followed their lead. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1
Content Standard
MAY 22, 2016
TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Content marketers just followed their lead. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1
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