CTR Display Doubleclick Inbound Marketing 
Hubspot
APRIL 29, 2013
We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. Source: DoubleClick ) Tweet This.
Webbiquity
SEPTEMBER 8, 2010
New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. In a study of 231 (likely a bit more social media-savvy than average) companies, 88% planned to maintain or increase inbound marketing busgets in 2010. DoubleClick got 1.7% The overall average CTR for paid search ads was 0.91%.
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