Best Social Media Stats and Market Research of 2010 (So Far)
Webbiquity
SEPTEMBER 8, 2010
DoubleClick got 1.7% By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Yet for paid [italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%. DoubleClick got 1.7%
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