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Building a Foolproof Sales Enablement Strategy

SmartBug Media

It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling. Establish upsell or cross-sell strategies. Improve trust and brand strength in the market. Break out into new markets. Attainment improved; onboarding is faster; more time is spent selling.

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The Rise of the Value Management Office (VMO)?

The ROI Guy

Your Marketing works hard to develop what they believe are effective value propositions, insights and messaging, all too often without enough sales and value consultant involvement. Your Sales enablement creates their own set of value presentations and tools, and these often don’t align with the marketing positioning and tools.

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Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Directive Agency

Digital marketing has been run in silos since the beginning of time. Compartmentalizing your marketing efforts seems like a logical first step, but when your campaigns, activities, and teams don’t talk to each other, you risk jeopardizing results in the process. Your B2B marketing plan should mimic how customer shop.

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How to recover from the ravages of Google Penguin and Panda

Biznology

And here’s an under-reported Google secret: there are lots and lots of humans who make their living from using their human eyes and Google training (and probably a very cool Google Search QA dashboard) to scrutinize sites that set off Google’s automated site Bozo Filter. People are freaking out about the new Google Search.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Enjoy the answers and feel free to share the post across your social channels.