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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g.,

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Here are six key points that surfaced from our conversation.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?