Cross-Selling Eloqua Marketing Analytics Tools Marketing Automation 
Martech Advisor
OCTOBER 7, 2019
The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role.
PureB2B
MAY 30, 2022
“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. Do they have tools in place for marketing automation? The evolution was simple.
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Engagio
FEBRUARY 21, 2020
This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. So repeat after me: Selecting target accounts is a cross-functional project. While it may not be 100% accurate (when was the last time you cleaned up your Google Tag Manager?),
Single Grain
MAY 31, 2023
AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?
Metadata
APRIL 22, 2021
And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. So marketing was just ripe to be disrupted back then. Now we have 9,000 players.
Metadata
APRIL 8, 2021
And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. So marketing was just ripe to be disrupted back then. Now we have 9,000 players.
Metadata
APRIL 8, 2021
And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. So marketing was just ripe to be disrupted back then. Now we have 9,000 players.
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