PureB2B

MAY 30, 2022

“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. Do they have tools in place for marketing automation? The evolution was simple.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. So repeat after me: Selecting target accounts is a cross-functional project. While it may not be 100% accurate (when was the last time you cleaned up your Google Tag Manager?),

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

MAY 7, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode: Marketing Operations Exposed! Mike will touch on: Current focus: Cross channel orchestration is a focus for us (usermind, lytics).

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Metadata

APRIL 22, 2021

And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. So marketing was just ripe to be disrupted back then. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52