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Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing

Adobe Experience Cloud Blog

Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. This strategy includes discussing your company’s position about GMO foods—namely, that they’re unhealthy and bad for the environment. Maybe that’s true—or maybe not—but it’s your company’s position).