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Content marketing: What it is and why marketers should care

Martech

Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. Content marketing is closely linked to inbound marketing and other customer experience -based approaches. It’s often used as a top-of-the-funnel tactic to attract prospects and turn them into leads or customers.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. LEARN MORE. LEARN MORE.