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5 leading providers of enterprise marketing automation solutions

ClickZ

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. The global marketing automation software market was $2.4

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

Furthermore, depending on the MAP and team size, the marketing automation manager may also have to work on landing pages, social media marketing, collaborating with the CRM software, and so on. It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Data-Driven Decision Making.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign. For this reason, IMC campaigns are sometimes referred to as cross-channel marketing campaigns.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Invest in REAL TIME marketing via live video, social media , and email - It’s a fact, that brands who personally connect with their audience on a real level experience grow on multiple levels. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing.

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16 marketing automation platforms your organization should consider

Martech

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. This includes cross-channel, multi-touch and multi-wave campaigns. ActiveCampaign. ActiveCampaign’s automation recipe builder (via ActiveCampaign).