6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. 63pp MQL quality. 70% 4Q21 MQLs YoY. The Power of Personalized Experiences. Personalization/engagement (Drift chat messaging, digital properties, Folloze boards, etc.). Personalized emails & events. Catch the Wave.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. Data Quality – Data quality is an assessment of data’s fitness to serve its purpose in a given context.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. Data Quality – Data quality is an assessment of data’s fitness to serve its purpose in a given context.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40