Remove Cross-Selling Remove Data Hygiene Remove Demonstrating Intent Remove Marketing Automation
article thumbnail

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing. For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. Research suggests that only 30 to 50% of your data is accurate.

article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

But to truly rise to excellence, you need to connect the dots across your entire organization, not just sales and marketing. For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. Research suggests that only 30 to 50% of your data is accurate.