Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. Statistics include: • 16.5% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. 16% % firms w/lead to first call conversion > 50% 48.7% 51% win rates 55.6%
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