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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Aberdeen Group has published many studies related to marketing automation.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. Takeaway : Before jumping into any lead or demand generation campaigns , B2B marketers need to get crystal clear on their ideal customer profile. WHERE does your ideal customer consumer information online? MarketingSherpa).