Sales Engine

article thumbnail

Content Strategy Before Technology Acquisition

Sales Engine

So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape. Your CRM Should Start Giving You an Indication Customer relationship management (CRM) software such as Salesforce consolidates all customer information into one database, from personal data to purchase history.

article thumbnail

Content Strategy Before Technology Acquisition

Sales Engine

So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape. Your CRM Should Start Giving You an Indication Customer relationship management (CRM) software such as Salesforce consolidates all customer information into one database, from personal data to purchase history.

article thumbnail

B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Sales Engine

In many cases, there is not a likely search term that can be optimized or purchased, so the content that marketing produces needs to give some type of intelligence to the sales rep, or the rep is simply making a cold call. How can sales use lead intelligence used to get in front of prospects?