How to Get Started With Account-Based Marketing in 8 Steps
KoMarketing Associates
SEPTEMBER 16, 2020
Instead of trying to use the same “one size fits all” approach to all their accounts, many B2B marketers have been segmenting their target accounts. When an individual downloads an ebook, does it mean the entire buying committee of that company is ready to purchase? Then they use a tailored ABM approach for each of these tiers.
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