Anything Goes Marketing

article thumbnail

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

Some organizations use welcome email campaigns to gain additional information on the registrant for better segmentation – something we call “progressive disclosure”. For new customers that have purchased your product or service, enter them into an email campaign that introduces them to your product as well as your company.

article thumbnail

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

@megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. Process drives productivity - start with process then implement technology.