CRM, Purchase Intent and WOM - B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

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Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). “Social media&# will change customer service more acutely than it will change marketing.

Social Media

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B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Media Too Big For Its Britches?

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