What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
This would include an automation tool for scoring, integration of the tool with the CRM, and a new reporting process. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If During Plan ning, the email marketing team formulates an assumption about what their customer wants to receive.
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