Why agencies need to work closely with client RevOps teams
Martech
JANUARY 22, 2024
To get a lead from that early and mostly useless stage into the preceding stages, MQL (also primarily useless), SQL, SQO, SAO and closed deals, you need to know: What kind of data you are tracking and how the flow of these leads looks like. This means fully understanding all the information passed to the client’s CRM with every interaction.
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