CRM Loopfuse Marketing Automation Validation 
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.
Customer Experience Matrix
JANUARY 22, 2013
The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. I’m tempted to say it has failed, and to cite the well-known statistics showing how few marketers use their systems fully.*
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