Remove CRM Remove Lead Nurturing Remove MQL Remove ROMI
article thumbnail

5 Marketing Metrics that Matter to Your CEO

Hubspot

Qualified lead volumes, how good is marketing at sustaining interest and engagement? Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? What are the KPIs you recommend for online, leads, conversions, etc?

article thumbnail

31 Marketers Share Their Tips for Aligning with Sales

SnapApp

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%). Joe Sloan, Advice Media ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth.