CRM, iHance, Marketing Leads and Tactics

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Here’s the problem.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

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Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Management Market Heats Up

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