CRM, Google, Purchase and Segmentation

Buzz Marketing for Technology

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. Google Bookmarks. Lots of diverse versions of this. Networking.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

MARCH 13, 2014

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands. But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.

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Buzz Marketing for Technology

Nuggets from Social Media workshops as of late. : Community Group Therapy

CMOs Win When High-Value Customers Are Treated Personally Online

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