What’s up with B2B Marketing in Argentina
Biznology
AUGUST 8, 2019
The two sides need to agree on what is a lead, how to define qualification, and identify the tools needed to operate—from marketing automation, to CRM, to ERP. In short, sales and marketing need to take joint responsibility for guiding the buying process. Ruth: I am hearing that Whatsapp is a favorite tool here. Please explain.
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