How to Personalize the Retail Experience with Marketing Data & Technology
Porch Group Media
NOVEMBER 3, 2021
In a study by eMarketer, senior marketers stated the following top three sources: websites (70%), Point-of-Sales (POS)/CRM systems (63%), and email (61%). First-party data can be collected from a variety of sources. Making sense of this data can be somewhat puzzling if it isn’t integrated into a single database.
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