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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects.

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5 Types of Marketing Automation for Businesses to Consider

PureB2B

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

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The what, why, and how of social media data

Oktopost

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. The question is, where to begin?

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Getting into Revenue and Marketing Operations

Directive Agency

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

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A snapshot of the email service provider landscape

Litmus

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

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5 Types of Marketing Automation to Consider

PureB2B

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.