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PODCAST: Deep Dive Into Data

DealSignal

Bad data can upset salespeople and if they get a ream of bad data they could lose trust in the marketing organization. It can corrupt your process, and it can corrupt your trust between sales marketing. How do you recommend marketers start their search when they’re looking for that type of person? I have to rebuild it.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.