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Demandbase: A New Twist In The Lead Management Automation Market

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would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and with their Saleforce Content offering, to name a few. The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Feel free to chime in if I did.