ANNUITAS

JULY 16, 2020

Make sure that definitions have been jointly agreed upon and documented between sales, marketing and inside sales to ensure everyone has a common lexicon. Proactively Train Your Team. Too often, training and change management are afterthoughts. What is a marketing qualified lead called and what does it signify?

Lead Ranking 147

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing Management 147

ANNUITAS

NOVEMBER 2, 2021

To really be effective, these teams require specialized training and support. Make sure that definitions have been jointly agreed upon and documented between all teams that everyone is educated on those definitions. Train Your Team to Have Meaningful Conversations with Prospects. How is a sales-ready lead defined?

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

ANNUITAS

JANUARY 8, 2015

If you know that you are going to be working with custom objects within your customer resource management (CRM), you need to make sure you are implementing your MAP to support custom objects. Integration with your CRM. Ensure you have the business owners in the room when you are discussing changes to your organization’s CRM platform.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

ANNUITAS

FEBRUARY 23, 2021

Regardless of what you may hear from your marketing department or technology vendor partners, Strategic Demand Marketing is not just about marketing automation, chat, ABM, or CRM/CMS integrations. Yes, these things are a component, but technology is a tool – not a strategy. Investing in People is Key. It Is Not Just About Marketing.

Demand 130

Demand Work Management Budget Programs Planning 130