Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? This is a social address book, and social CRM application at each extreme. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MARCH 9, 2010

As I was reading this (and especially when I got to @unmarketing ‘s comment) I got off on a tangent on network segmentation, etc, etc and decided I had to write my own post to explore it ( [link] ) because I didn’t want to get completely off-topic in the comments…but still wanted to leave a note here to say awesome post!

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135