CRM Demographics Marketing Automation Reachforce Resources 
NuSpark Consulting
APRIL 13, 2012
SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.
Online Marketing Institute
JULY 31, 2009
Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Exciting times.
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