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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. Chiefmartec’s Marketing Technology Landscape — April 2020.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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7 enterprise level providers of AI-enabled marketing solutions

ClickZ

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. an agency) benefited from their solution.

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100+ Tools Content Marketers Really Love

Content Marketing Institute

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.