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Wiki

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Just makes it easier to manage all the stuff.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Entiera Offers Consumer Marketing Automation Software as a Service

Webinars

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