Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
Here are the elements you are likely to want to capture and maintain in a B2B marketing database. SIC or NAICS. Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Such elements can be appended to your database for pennies apiece. Account name, address. Fiscal year.
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