GreenRope

JULY 27, 2020

When a customer signs up for your email list or newsletter, they’ll submit their email address and other crucial information, such as their first and last name. A new contact record is then created for that individual and their information is stored in your CRM database. How do they work? Leads want a brand they can trust.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. To reduce overall email frequency, add structure to the ongoing nurturing program, and also drive greater interaction with the database, Spear designed a monthly customer e-newsletter.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Point

APRIL 30, 2012

This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Online Marketing Institute

JULY 31, 2012

FOLIO: Alerts & Newsletters. Newsletter. CRM Systems. Database Marketing. Merging Brands with Technology. Defining Mobile Opportunities and Strategies. Reports: Major Layoffs at Spin. PaidContent.org Founder Launches Travel Media and Data Company. FOLIO: Alert News Updates. Industry Offers & Promotions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Matt: That’s an expensive email tool.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98