CRM Database Marketing De-duplication Lead Scoring 
Biznology
JANUARY 30, 2015
Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Which corporate address should I put in my database? This can be an expensive, but very helpful, tool.
Biznology
AUGUST 26, 2013
Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Credit score.
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