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What is marketing automation software and what does it do today?

Martech

capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. These may include highly personalized website content or product recommendations based on analysis of consumption trends, on-site behavior, firmographics and CRM data. Native CRM integration.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Implement an omnichannel approach to maximize your engagement with hot leads, with lead gen tactics such as: Email marketing automation Social media Company blog posts Webinars Videos Datasheets Podcasts Guest blog posts #5 Make the most of your CRM data Not every single lead you funnel will be a strong sales opportunity.

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5 Outbound Sales Strategies Fueled by Data

DealSignal

For example, you can fine-tune the lead scoring mechanism on your team’s CRM to better reflect the work you’ve put into your ICPs. You can view their recent posts and LinkedIn activity to get a sense of their interests, workplace opinions, and personality. You can tap into this social network to prospect for new leads.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Implement an omnichannel approach to maximize your engagement with hot leads, with lead gen tactics such as: Email marketing automation Social media Company blog posts Webinars Videos Data sheets Podcasts Guest blog posts #5 Make the most of your CRM data Not every single lead you funnel in will be a strong sales opportunity.