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A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Consider lead routing, personalized content creation , lead scoring, email segmentation, and more. Prioritize Data Hygiene.

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A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams Prior to getting started, discuss your collective goals and outline any new responsibilities. Consider lead routing, personalized content creation, lead scoring , email segmentation , and more.

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Contact Database Performance and Scale — Your MAP’s Best Friends

The Mx Group

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. In fact, during a session at Marketo Nation, one marketer explained it used to take him sixteen hours to send a time-sensitive email to 10,000 contacts. How many fields are there?

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How to Reduce Unsubscribes Using Subscription Management

The Point

Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information. Maybe what they really mean is “I’m not interested in this topic.”.

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Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Jeff Pedowitz , President and CEO, The Pedowitz Group. Maria Pergolino , Sr.