Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance
DealSignal
AUGUST 30, 2021
This is crucial among account based marketing best practices but is often overlooked. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. And let’s face it — data hygiene isn’t exactly thrilling work.
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