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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

By identifying new leads that are similar to your existing successful accounts, you can quickly and efficiently expand your pipeline without having to spend as much time and resources on lead generation. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.