Remove CRM Remove Data Hygiene Remove De-duplication Remove Training
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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Here’s the best practice: Create a centralized data input group. Train and motivate them well. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively?

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. DemandBase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you get proven ABM programs in-market quickly. Is there automation functionality?