How to Reduce the Cost of a B2B Lead
LEADership
NOVEMBER 12, 2013
See this Infographic from Madison Logic showing ways in which the cost per lead is calculated: [link]. There are a variety of tools out there to calculate cost per lead. At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. Garner increased ROI.
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