CPO Google Leads Paid Social Agency 
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SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Note: I sprinkled in some Google Search ads, too.) After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. I hired an agency. My next move? I was okay admitting that.
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JANUARY 8, 2024
But according to Liam, those metrics mean jack to everyone at your company who matters. Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. What’s the problem with these metrics?
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