Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Metadata
JANUARY 8, 2024
But according to Liam, those metrics mean jack to everyone at your company who matters. According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. Source: Metadata’s 2023 Paid Social Benchmark Report Liam also suggests avoiding gated content and MQL-driven marketing.
52 
Let's personalize your content